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Most marketing teams find out their brand is invisible to AI search by accident. Someone asks ChatGPT for a recommendation in their category, gets back three competitor names, and starts wondering why. The instinct is to check Google Search Console next. That tells you almost nothing, because generative engines don’t rank pages the way Google […]
Your CEO just asked if the company shows up when someone asks ChatGPT for a recommendation in your category. You don’t know. So you open a new tab and start comparing GEO platforms, and within ten minutes you’re staring at pricing pages that start at $99 a month and climb well past that for anything […]
You’ve asked ChatGPT the same question your customers ask: “What’s the best tool for [your category]?” Five prompts later, your brand hasn’t shown up once. Meanwhile your Google rankings look fine, your backlink profile is healthy, and nothing in your SEO dashboard explains the gap. That’s because the gap isn’t an SEO problem. It’s a […]
Most marketing teams run a technical SEO audit, get a clean bill of health, and assume that covers AI search too. It doesn’t. A site can rank on page one of Google and still be invisible when someone asks ChatGPT the exact same question, because a GEO audit checks a different set of signals than […]
Your team ranks on page one for every keyword that matters. Then someone asks ChatGPT the exact question a customer would type, and your brand doesn’t show up in the answer. No error message. No warning in Search Console. Just silence. That gap is easy to miss because nothing in your existing SEO stack is […]
Your team spent the last two quarters building content, earning backlinks, and climbing Google rankings. Then someone asked ChatGPT what to buy in your category, and your brand wasn’t in the answer. 73% of B2B buyers now use tools like ChatGPT and Perplexity somewhere in their research process, which means a growing slice of your audience […]
You’ve gotten two or three GEO agency proposals this quarter, and every one of them quotes a monthly retainer your CFO won’t approve without proof it’s necessary. Meanwhile your competitor keeps showing up in ChatGPT answers and you don’t. The proposals promise citation tracking and content overhauls, the same things a piece of software already […]
You asked three GEO agencies for a quote and got three completely different numbers, anywhere from $1,500 a month to $35,000. Then a coworker forwarded a link to a $99 dashboard that claims to track the same thing. Nobody on the sales calls explained why the gap is that wide, and nobody mentioned what happens […]
It’s Friday afternoon and your team is still cross-checking ChatGPT mentions for client number eight. Client number nine already messaged asking where this week’s report is. Nobody planned for this. Somewhere between client three and client eight, the process that worked fine stopped working, and nobody noticed until the backlog showed up. That moment is […]
Most marketing teams start vetting a GEO agency by asking how many AI platforms it covers. That question gets a confident answer almost every time, because reciting a list of engines takes no real expertise. The harder question, the one that actually separates agencies who understand retrieval from agencies that renamed their SEO deck, rarely […]
Three GEO agencies. Three proposals. The lowest quote is $3,200 a month. The highest is $11,800 for what looks, on paper, like the same scope: monthly reporting, content updates, and “AI visibility tracking.” Nobody on your team can explain the $8,600 gap, and the agencies aren’t volunteering the answer. That gap, not the sticker price, […]
Your client asks, “How are we doing in AI search?” and you realize there’s nothing in your monthly report that answers that question. You’ve got two options on the table: post a job for a GEO specialist, or call a fulfillment partner who says they already do this. Neither answer feels obviously right, and every […]
