Who Is AI Recommending Instead of You?
Tracking ChatGPT, Gemini, Perplexity & AI Overviews
Your competitors may already appear in AI answers five times for every one mention of your brand. Topify shows you exactly who AI recommends, how often, and why, so you can build a data-driven plan to overtake them.
Head-to-Head Recommendation Tracking
See exactly how many times each competitor is mentioned vs. your brand across ChatGPT, Gemini, Perplexity, and AI Overviews. Know the precise queries where they appear and you do not.
Emerging Threat Detection
AI surfaces competitors you might not be tracking yet. Topify automatically flags new brands that start appearing in your category before they become established market threats.
Content Strategy Decoding
Understand why AI prefers certain competitors. Topify analyzes the selling points AI associates with each brand, the content it cites, and the signals driving their recommendation advantage.
Four Metrics That Reveal Your Competitive Position
AI recommendations are not random. Topify breaks down the competitive landscape into four measurable dimensions so you can see exactly where you stand and where to attack.
Recommendation Frequency
How many times each competitor appears per 1,000 relevant AI queries compared to your brand. See the daily trend so you can spot when a competitor starts gaining or losing AI recommendation share.
Share of Voice
A percentage breakdown of which brands own the AI conversation in your category. Know whether you hold 5% or 50% of all AI mentions, and track how that share shifts week over week.
Trigger Word Comparison
Different phrasing leads AI to recommend entirely different brands. See exactly which query variations favor your competitors and which ones are open opportunities for your brand.
Weakness Discovery
Find the queries and topics where competitors perform poorly or are completely absent. These gaps represent the fastest path to gaining AI visibility in your market.
How to Benchmark AI Competitors
Add Your Brand
STEP 1Enter your website. Topify analyzes your product category and automatically identifies your direct competitors and adjacent players.
See Who AI Recommends
STEP 2View a ranked list of every brand AI platforms mention in your category, with exact mention counts and recommendation positions.
Compare Query by Query
STEP 3Drill into specific queries to see which brand wins each one. Different phrasing often triggers completely different recommendations.
Decode Their Advantage
STEP 4Understand why competitors rank higher by analyzing the content AI cites, the selling points it associates with them, and the gaps in your content.
Build Your Overtake Plan
STEP 5Topify highlights the specific queries and content gaps where you have the best chance of outranking competitors in AI answers.
Monitor Competitive Shifts
STEP 6Get alerts when a competitor surges in AI visibility or a new brand enters your space. Track your progress as you close the gap.
Why Teams Choose Topify for Competitive Intelligence
Four capabilities that help teams outperform competitors in AI search.
Real Answers, Not Estimates
Topify reads actual AI-generated responses across platforms. You see the same answers your potential customers see, with no projections or approximations.
Cross-Platform Competitive View
A competitor might dominate ChatGPT but be invisible on Perplexity. Topify tracks each platform independently so you can find platform-specific opportunities.
Early Warning on New Threats
AI often surfaces disruptive competitors before traditional market analysis catches them. Topify alerts you as soon as a new brand enters your AI recommendation space.
From Insight to Overtake
Every competitive gap comes with a specific action plan: which content to create, which attributes to highlight, and which queries to target first.
Trust and Security
Built for teams that need auditability. Keep your tracking consistent, your access controlled, and your reporting shareable.
Consistency Controls
Region, language, and prompt templates are versioned so your numbers stay comparable across weeks.
Access & Roles
Role-based permissions for analysts, marketers, and exec viewers—so sensitive work stays protected.
Shareable Outputs
Generate executive-ready reports with citations, evidence, and a clear next-action list.
Frequently Asked Questions
It tracks which brands AI platforms recommend when users ask questions in your category. You see recommendation frequency, share of voice, and the specific queries each competitor wins.
Google rankings are based on backlinks and page authority. AI recommendations are driven by content relevance, citation quality, and structured data. A brand can rank #1 on Google but be completely absent from AI answers.
AI platforms favor brands with authoritative, well-structured content that is frequently cited by trusted sources. Topify shows you which specific signals give competitors their advantage so you can close the gap.
Yes. AI often surfaces disruptive newcomers and adjacent-market players that traditional tools miss. Topify flags any new brand that starts appearing in your category, even if you have never heard of them.
ChatGPT, Gemini, Perplexity, and Google AI Overviews. Each platform is tracked independently because a competitor can dominate one and be invisible on another.
Topify identifies the queries and topics where competitors are weak or absent. Focus your content efforts there first. It also shows which content AI cites for top-ranked competitors, giving you a blueprint for what to create.
