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Search “GEO pricing” and you’ll find quotes anywhere from $10 a month to $50,000 a month for what’s technically the same category of service. That’s not a typo. Generative engine optimization has grown fast enough that pricing hasn’t settled into a predictable ladder yet. Most teams don’t need to understand the whole spread. They need […]
A marketing team signs up for a GEO platform at $199 a month. Eight weeks later, the invoice reads $340. Nobody changed the plan. Nobody added a seat. The team just started using the product the way the sales deck said they would. That gap between the quoted price and the real bill is the […]
Your CFO scans the line item and asks one question: why does this GEO platform quote $199 a month while the agency down the hall wants $8,000 for what sounds like the same service. You don’t have a clean answer, because nobody handed you a rulebook for comparing GEO pricing across sellers who structure their […]
You send the same request to three GEO vendors and get back three numbers: $99, $2,400, and $6,000 a month. None of them explain what makes the price what it is. Your CFO wants one line item in the budget, and right now you can’t defend any of the three. The gap isn’t a negotiating […]
Your team gets a message from a client: “What does ChatGPT say about us?” Nobody has an answer. You’ve got social listening dashboards, review monitoring, and a Google Alert or two. None of that tells you what an AI model says when someone asks it to recommend a brand in your category. That gap is […]
Most PR teams have already taken the obvious first step: type the brand name into ChatGPT, read whatever comes back, and drop the screenshot into a Slack channel. It feels like due diligence. But ask the same question twice in one week and the tone, the competitors mentioned, and the sources behind the answer can […]
A prospect opens ChatGPT before your sales call. They type your company name, get a confident paragraph back, and form an opinion in about eight seconds. No one on your team saw it happen. That paragraph might be right. It might also describe a product you discontinued two years ago, or borrow a competitor’s feature […]
A software company has a 4.8 rating on G2. Its PR team hasn’t had a real crisis in two years. Then someone on the sales floor asks ChatGPT what it thinks of the product, and the answer is vague, three years out of date, and quietly favors a competitor. Nothing on the review sites moved. […]
Your brand has a 4.6-star rating on Google. Your review response time is under 24 hours. Your Google Business Profile is fully verified. By every traditional measure, your reputation is in good shape. Then someone asks ChatGPT to compare you against a competitor, and it describes your product as “a solid but dated option” while […]
A dental practice sits at 4.6 stars on Google, built over six years of happy patients leaving reviews. Ask ChatGPT or Perplexity “is this practice any good” and the answer pulls in a three-year-old Reddit complaint about billing, framed as if it’s still the current experience. The star rating never moves. The AI’s answer does. […]
Ask ChatGPT what it thinks of your brand. Not what your brand does, what it thinks. Most marketing teams have never run that query. Fewer still have a plan for what to do if they don’t like the answer. That gap is the whole story here. AI reputation management is what happens when brands start treating […]
A customer emails support asking why your pricing page doesn’t match what ChatGPT just told them. Someone checks, finds nothing wrong on the website, then realizes the AI invented a discount tier that never existed. That’s usually how brands find out about a hallucination: after someone already acted on it. Nearly half of consumers look for […]
