Deep dives into the technical logic of GEO and AEO to understand how AI engines discover and cite your brand.
You ran a GEO score checker on your site. The number came back lower than expected, maybe a 32 or a 38, and now you’re trying to figure out what it actually means. Here’s the thing: a low GEO score isn’t a verdict on your content. It’s a diagnostic. It tells you that somewhere between […]
Your content ranks on Google. Your domain authority is solid. And yet ChatGPT, Perplexity, and Gemini never mention your brand. That’s not a content quality problem. That’s a measurement problem. You’ve been optimizing for a system that no longer controls the majority of high-intent discovery, and until now, you haven’t had a number that tells […]
Your domain authority is 72. Your top keyword holds position one. You’ve earned backlinks from TechCrunch, G2, and a dozen industry blogs. Then a prospect types “what’s the best [your category] tool?” into Claude — and gets a list of five recommendations. Your brand isn’t one of them. That’s not an SEO failure. It’s a […]
The signals behind Claude AI brand visibility, and what you can do to change your position Your brand has a website. You publish content. You rank on Google. And yet, when someone asks Claude to recommend tools in your category, your name doesn’t come up. That’s not a SEO problem. It’s a different problem entirely. […]
Your brand appears in ChatGPT answers. It shows up in Perplexity citations. You’ve built the dashboards, pulled the reports, and called it covered. But when a senior engineer at a Fortune 500 company opens Claude and asks which platform best fits their stack, your brand might not exist at all. That’s not a tracking failure. […]
Your domain authority is solid. Your keyword rankings haven’t slipped. But someone just asked Perplexity, “What’s the best tool for [your category]?” and your competitor got the mention. You didn’t. Traditional SEO metrics can’t explain that gap because they weren’t built to measure it. Claude 4.7 can help you close it — not by writing […]
You tripled your content output this quarter. You used Claude 4.7, tightened your editorial process, and published faster than ever. Then you checked how your brand shows up in ChatGPT, and the answer was the same as three months ago: it doesn’t. The problem isn’t the volume. It’s not even the quality. It’s that producing […]
Your agentic AI dashboard looks great. Mentions are up. Prompt coverage is green. And yet, somewhere in your funnel, qualified buyers who asked ChatGPT for a recommendation never made it to your site. That’s the gap most marketing teams don’t see until it’s too late. Agentic AI tools have fundamentally changed what’s possible in brand […]
You set up AI brand monitoring. You ran 100 prompts across ChatGPT, Gemini, and Perplexity. Then the bill came in. It wasn’t what you expected. That’s the experience most marketing teams have in their first month of serious AI visibility tracking. Not because the tools don’t work, but because token pricing is structurally designed to […]
You set up an AI visibility tracker. You pointed it at 100 prompts. You left it running. Then the invoice arrived. If you’ve experienced that moment, you’ve just joined a growing cohort of marketing teams dealing with what the industry now calls “Claude-lash.” It’s not a bug. It’s not a vendor mistake. It’s a structural […]
Your SEO rankings are solid. Your content calendar is full. Your domain authority keeps climbing. Then someone uses an AI agent to research tools in your category, and it comes back with a shortlist of three brands. Yours isn’t one of them. That’s not a fluke. It’s a structural problem, and it’s happening to 96% of […]
G2 reviews reveal more than star ratings. Here’s what AEO tool users actually say about tracking AI search visibility — and what those reviews consistently miss. You’ve done your homework. You’ve read the G2 reviews, scrolled the star ratings, and shortlisted two or three AEO tools. But when you actually sit down to choose one, […]
