Deep dives into the technical logic of GEO and AEO to understand how AI engines discover and cite your brand.
A dental practice sits at 4.6 stars on Google, built over six years of happy patients leaving reviews. Ask ChatGPT or Perplexity “is this practice any good” and the answer pulls in a three-year-old Reddit complaint about billing, framed as if it’s still the current experience. The star rating never moves. The AI’s answer does. […]
Ask ChatGPT what it thinks of your brand. Not what your brand does, what it thinks. Most marketing teams have never run that query. Fewer still have a plan for what to do if they don’t like the answer. That gap is the whole story here. AI reputation management is what happens when brands start treating […]
A prospect spent forty minutes with your sales team, nodded through the demo, and asked ChatGPT one follow-up question before signing. The answer favored your competitor, credited them with a feature you shipped two years earlier, and the deal quietly died somewhere between browser tabs. Nobody flagged it. Nothing in your CRM explains it. That’s […]
Someone on your team forwards a screenshot. ChatGPT just told a customer your product line was discontinued. Or Perplexity cited a lawsuit that never happened. Or Gemini quoted pricing that hasn’t been accurate in two years. Your instinct is to treat it like a normal complaint: find who’s responsible, ask for a correction, move on. […]
A customer forwards you a ChatGPT screenshot. The pricing is wrong. The plan names don’t match what’s on your site. Somewhere in the answer, the AI has confidently described a feature you don’t actually offer. Your first instinct is to call it a glitch. It isn’t. AI hallucination about your brand follows a pattern, and […]
You’ve spent two years positioning your SaaS product as an enterprise-grade platform. Then a prospect shows up to a demo and says, “ChatGPT told me your Pro plan is $79 a month.” Your actual price is $99. Nobody at your company ever listed $79. No page on your site has ever said it. The model […]
You’d expect the sites with the most content, the biggest engineering teams, and the most at stake in AI search to move first on llms.txt. A 300,000-domain study found the opposite. Sites pulling in 100,001 or more monthly visits adopt the file at a lower rate than sites getting a few thousand visits a month. […]
Your team added an llms.txt file to the root of your domain three weeks ago. You expected ChatGPT and Perplexity to start citing your product pages more often. Nothing changed, and that gap between what the file promises and what models actually do with it is the whole problem. llms.txt Was Never a Rule Models […]
Roughly 10% of measured domains have shipped an llms.txt file since the format launched in September 2024. That adoption curve looks like a standard is forming. But adoption and effect are two different questions. The one that actually matters for a GEO strategy is whether publishing llms.txt changes how often a brand gets cited in […]
ChatGPT now handles roughly 50 million shopping related queries every day. Searches for “AI shopping” alone have grown 1,767% over the last two years. If your products aren’t turning up in those conversations, you’re not losing a future channel. You’re losing a present one. The ChatGPT Shopping Moment Nobody Priced In Most brands still treat ChatGPT shopping […]
Someone opens ChatGPT and types “find me running shoes under $150 in size 10.” The agent searches, compares, and either checks out on the spot or hands the shopper straight to a merchant. No browser tabs. No scrolling through search results. No side-by-side comparison of ten websites. That’s agentic commerce. And it’s already live. What […]
A SaaS brand we looked at sat at position two on Google for its main category keyword. Solid rankings, solid backlink profile, years of SEO work behind it. When we ran the same query set through ChatGPT, that brand didn’t show up once. Its closest competitor, ranked seven spots lower on Google, got mentioned in […]
