Practical steps to automate your growth using Topify and turn insights into measurable visibility.
Your CMO just presented the quarterly marketing report. SEO rankings are solid. Paid campaigns are on target. Then someone on the board asks, “Are we showing up when buyers ask ChatGPT for recommendations?” and the room goes quiet. Nobody knows, because nothing in the report measures it. That silence has a price tag. With half […]
Your team spent a year building domain authority, earning backlinks, and locking down Google’s first page for your top category keyword. Then a prospect typed that same keyword into ChatGPT Search. The response listed five brands. Yours wasn’t one of them. The brand that was? A smaller competitor with half your DA but a content […]
A 5-step optimization playbook to get your brand recommended by ChatGPT, Gemini, and Perplexity. Your domain authority is solid. Your keyword rankings haven’t moved in months. But when a potential buyer asks ChatGPT for a recommendation in your category, your brand doesn’t show up. That’s not a ranking problem. It’s an AI search visibility problem, […]
You held the number one spot on Google for your most important keyword. Then a prospect typed that same query into ChatGPT and got five brand recommendations. Yours wasn’t one of them. The dashboard still shows stable rankings. Traffic still looks acceptable. But somewhere between a traditional SERP and an AI-generated answer, your brand disappeared […]
Your team spent months building domain authority, earning backlinks, and climbing Google rankings. Then your CMO asked a simple question: “What does ChatGPT say when someone asks for the best tool in our category?” You typed the prompt, hit enter, and your brand wasn’t mentioned once. Three competitors were. You had no data to explain […]
Your domain authority is 70. Your keyword rankings are solid. Your team’s SEO dashboard shows green across the board. Then someone asks ChatGPT, “What’s the best tool in your category?” and your brand doesn’t show up once. That disconnect isn’t a fluke. Organic CTR on queries that trigger AI Overviews has dropped roughly 61%, and nearly 64% of […]
Open ChatGPT, type “best [your category] tool,” and watch what comes back. If your brand isn’t in that five-line answer, you’ve already lost the prospect before they ever hit your homepage. Most marketing teams figured this out in 2025, when AI Overviews started cutting Position 1 organic clicks by more than half. The instinct is […]
A practical playbook for getting cited in ChatGPT, Perplexity, and Google AI Overviews before your buyers ever build a vendor shortlist. By the time a B2B buyer joins a discovery call, the shortlist is usually already written. Your sales team sees it weekly: prospects walk in with two or three vendor names, ballpark pricing, and […]
Tracking clicks and rankings won’t tell you if AEO is working. Here’s the measurement framework that actually does. Your AEO strategy has been running for a few weeks. You open the dashboard, see the same organic traffic numbers, and wonder whether any of it is working. That’s the problem. The metrics you’re watching weren’t built […]
You published the article. You got the rankings. Then a colleague searched your category on Perplexity and got a synthesized answer that cited three competitors and not you. Your domain authority didn’t matter. Neither did your keyword rankings. The AI looked at your content and decided it wasn’t citable. That gap between “ranking” and “being […]
G2’s Answer Engine Optimization category didn’t exist before March 2025. Since then, it’s grown by 2,000%. That’s not a trend. That’s a category being invented in real time. The problem is that a category growing that fast attracts two kinds of tools: ones that genuinely track how AI engines recommend brands, and ones that repackaged […]
Half of all B2B software buyers no longer start their research on Google. According to a March 2026 survey of 1,076 B2B software decision-makers, 51% now initiate vendor research inside an AI chatbot — up from 29% just eleven months prior. That’s not a slow drift. That’s a structural break. G2 recognized this shift early. […]
