Practical steps to automate your growth using Topify and turn insights into measurable visibility.
You can open ChatGPT, type your category question, and count how many times your brand name shows up. That number feels like progress. It isn’t. A mention count tells you AI noticed your brand. It says nothing about whether AI trusted your content enough to use it as a source, or how that stacks up […]
You ran the AI visibility report. Your brand shows up in maybe two out of ten answers for the queries that matter, while a competitor you rarely think about gets cited in seven. The report gave you the number. It didn’t tell you why, or what to fix first. That’s the frustrating part of citation […]
The proposal is sitting in your budget deck: test ChatGPT ads this quarter. Your CMO wants an answer by Friday. The pitch sounds compelling, a brand-new ad surface with billions of daily prompts and no minimum spend since May. But you’ve also seen the numbers floating around: click-through rates under 1%, CPMs that started at […]
Your team probably has one playbook for AI search. As of February 2026, you need two. Within nine days of each other, the two most-watched AI answer engines made opposite bets: OpenAI switched ChatGPT ads on for millions of free users, while Perplexity shut its ad program down for good. Same market, same month, contradictory […]
Your first ChatGPT ads campaign has been live for six weeks. OpenAI’s Ads Manager shows healthy impressions and a reasonable engagement rate. Then you open GA4 to check conversions, and the channel barely exists. A few stray sessions, almost no attributed revenue, and a Direct traffic line that’s quietly grown 18% with no explanation. The […]
The mention baseline your team built over the past year of GPT-5.5 monitoring stopped meaning anything on July 9, 2026. That’s when OpenAI publicly released GPT-5.6 after a two-week government review period, replacing a single model with three tiers named Sol, Terra, and Luna. Different retrieval behavior, a refreshed knowledge base, and a new user distribution across […]
The first attempt usually looks like this: someone on the team opens ChatGPT, types “best tools for [your category],” screenshots the answer, and pastes it into Slack. Your brand shows up. Two weeks later, someone repeats the exercise and you’re gone. No one knows why, no one knows when it changed, and there’s no baseline […]
Two dashboards, two scores for the same brand. One platform says your AI visibility is 72. Another says 48. Your quarterly review is next week, and you can’t explain to leadership which number is real, because each tool defines “visibility” differently and none of them show their math. Meanwhile, AI engines keep reshaping how they […]
Your domain authority is solid. Your keyword rankings haven’t moved in months. By every metric in your SEO dashboard, things look fine. Then someone asks Perplexity for the top tools in your category, and your brand isn’t in the answer. None of your existing metrics can explain why, because none of them were built to […]
Your quarterly review has a slide for rankings, a slide for traffic, and a slide for conversions. Then someone asks how the brand is performing in AI search, and the deck goes quiet. You’ve asked ChatGPT about your category a few times, taken screenshots, and noticed the answers change week to week. That’s not a […]
Your marketing dashboard tracks domain authority, keyword rankings, backlinks, and organic traffic. Not one of those numbers tells you whether ChatGPT recommends your brand when a buyer asks for options in your category. Most marketers assume that presence in AI answers can’t be quantified, that it’s too fluid to pin down. It isn’t. An AI […]
Every Monday, someone on your team asks ChatGPT the same five questions about your category, screenshots the answers, and drops them into a Slack channel. Two weeks in, the answers have changed, nobody remembers the original wording, and the screenshots can’t be compared or reported. Recent research suggests that more than 50% of the sources […]
