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Half of all B2B software buyers no longer start their research on Google. According to a March 2026 survey of 1,076 B2B software decision-makers, 51% now initiate vendor research inside an AI chatbot — up from 29% just eleven months prior. That’s not a slow drift. That’s a structural break. G2 recognized this shift early. […]
You open G2, search “AEO tool,” and see a row of 4.6, 4.7, 4.8 stars. Every vendor looks confident. Every screenshot looks polished. Here’s the thing: those scores tell you almost nothing about whether the tool actually works. G2’s rating system was built to evaluate SaaS products where “good experience” and “good performance” largely overlap. […]
Your keyword rankings are solid. Your domain authority took years to build. Then a potential customer opens ChatGPT, types “what’s the best [your category] tool for my team,” and gets a list of five recommendations. Your brand isn’t on it. And your current analytics have no idea that conversation even happened. That’s the gap AEO […]
G2 now lists 248 products in the AEO category. That number grew from just 7 tools in early 2025, a jump of over 2,000% in under a year. If you’ve tried to shortlist options on the platform recently, you already know the problem: the category is too crowded to evaluate by browsing. Here’s the shortcut […]
G2 ranks AEO tools by satisfaction and market presence. Neither score tells you whether the tool can handle what LLMs actually do. You opened G2. You filtered by “Answer Engine Optimization.” You sorted by highest rated. That’s a reasonable starting point. But here’s the thing: the two dimensions G2 uses to rank software — user […]
March 2025: seven products listed in a brand-new G2 category called Answer Engine Optimization. January 2026: more than 150. That’s a 2,000%+ expansion in under ten months — faster than almost any software category G2 has tracked in its AI parent group. The vendor side of this story is easy to explain. The buyer side […]
You run a free GEO score checker. Your brand scores a 42. Now what? That’s the moment most tools abandon you. You’ve got a number, a vague sense of underperformance, and zero clarity on what to actually change. The score isn’t the problem. The missing roadmap is. This comparison breaks down the leading free GEO […]
Most brands run a GEO score check and stop there. They see a number, screenshot it, maybe share it in a Slack channel, and then… nothing. No action, no follow-through, no visible change in how often AI systems actually recommend them. That’s the gap most brands still can’t see. A GEO score isn’t a result. […]
You ran the GEO Score check. Got a 54. Now what? A number without context isn’t a metric, it’s noise. The only way to know whether 54 means you’re ahead of the curve or quietly falling behind is to compare it against what’s actually happening in your industry. That’s what this benchmark report is for. […]
Most brands now know they need to show up in AI answers. So they run a GEO audit, fix their schema markup, tighten their headings, and call it done. That’s half the work. And it’s the easier half. A GEO Score tells you whether your content is readable to an AI. An AI Visibility Score […]
You ran the numbers. Your GEO score came back lower than expected, and now you’re looking at four dimensions wondering which one to actually fix first. Most teams pick the easiest one, or the one that sounds most familiar. That’s usually the wrong call. GEO score improvement isn’t about effort volume. It’s about fix order. […]
A SaaS brand spent three months rewriting every product page. Sharper copy. More data. Better structure. Then someone asked ChatGPT to recommend tools in their category, and the brand wasn’t mentioned once. The problem wasn’t the content. It was that GPTBot, OpenAI’s retrieval crawler, had been blocked by a single line in their robots.txt file. […]
