
Your Brand Is Getting Traffic from ChatGPT. Here’s How to Track and Grow It.
You’re probably already getting traffic from ChatGPT and Perplexity. You just can’t see it. Most of it is landing in your GA4 as “Direct” or “Unassigned.” Not because tracking is broken, but because the default setup was never designed for a world where AI platforms send users to websites. The referrer handshake gets stripped before […]












