
How to Build an AEO Strategy from Scratch in 5 Steps
Open ChatGPT, type “best [your category] tool,” and watch what comes back. If your brand isn’t in that five-line answer, you’ve already lost the prospect before they ever hit your homepage. Most marketing teams figured this out in 2025, when AI Overviews started cutting Position 1 organic clicks by more than half. The instinct is […]












