
Generative Engine Optimization: What It Is, How It Works, and How to Actually Measure It
Your brand ranks #1 on Google. But when someone asks ChatGPT to recommend a solution in your category, your name doesn’t appear once. That’s not a ranking problem. That’s a GEO problem. Generative engine optimization (GEO) is the discipline of making your brand visible, citable, and recommended by AI systems. It’s different from SEO in […]










