Practical steps to automate your growth using Topify and turn insights into measurable visibility.
G2’s Answer Engine Optimization category didn’t exist before March 2025. Since then, it’s grown by 2,000%. That’s not a trend. That’s a category being invented in real time. The problem is that a category growing that fast attracts two kinds of tools: ones that genuinely track how AI engines recommend brands, and ones that repackaged […]
Half of all B2B software buyers no longer start their research on Google. According to a March 2026 survey of 1,076 B2B software decision-makers, 51% now initiate vendor research inside an AI chatbot — up from 29% just eleven months prior. That’s not a slow drift. That’s a structural break. G2 recognized this shift early. […]
G2 ranks AEO tools by satisfaction and market presence. Neither score tells you whether the tool can handle what LLMs actually do. You opened G2. You filtered by “Answer Engine Optimization.” You sorted by highest rated. That’s a reasonable starting point. But here’s the thing: the two dimensions G2 uses to rank software — user […]
Most brands run a GEO score check and stop there. They see a number, screenshot it, maybe share it in a Slack channel, and then… nothing. No action, no follow-through, no visible change in how often AI systems actually recommend them. That’s the gap most brands still can’t see. A GEO score isn’t a result. […]
You ran the GEO Score check. Got a 54. Now what? A number without context isn’t a metric, it’s noise. The only way to know whether 54 means you’re ahead of the curve or quietly falling behind is to compare it against what’s actually happening in your industry. That’s what this benchmark report is for. […]
You ran the numbers. Your GEO score came back lower than expected, and now you’re looking at four dimensions wondering which one to actually fix first. Most teams pick the easiest one, or the one that sounds most familiar. That’s usually the wrong call. GEO score improvement isn’t about effort volume. It’s about fix order. […]
A SaaS brand spent three months rewriting every product page. Sharper copy. More data. Better structure. Then someone asked ChatGPT to recommend tools in their category, and the brand wasn’t mentioned once. The problem wasn’t the content. It was that GPTBot, OpenAI’s retrieval crawler, had been blocked by a single line in their robots.txt file. […]
Your domain authority is solid. Your keyword rankings look clean. But none of that tells you whether ChatGPT is recommending your competitor instead of you. Traditional analytics track clicks. They don’t track whether an AI engine ever considered citing your site in the first place. That gap is what a GEO score measures, and 60% of […]
Your SEO rankings look solid. Traffic is up. But when a potential customer opens ChatGPT and types “what’s the best [your category] tool for mid-sized companies,” your brand doesn’t come up. A competitor does. Three times. That gap, between where you rank on Google and where you land in AI answers, is where the new […]
Your content ranks on page one. Your DA is solid. But a potential customer asks ChatGPT, “What’s the best [tool in your category]?” and gets five recommendations. You’re not on the list. Traditional SEO metrics can’t explain this. They weren’t built to measure what AI chooses to say. And in 2026, the gap between Google […]
Someone searches “best project management tool for remote teams” on ChatGPT. The response names three products. Yours isn’t one of them. You don’t know this happened. Your competitor does. That’s the gap most brands are operating in right now. Traditional tools — GA4, Google Search Console — only track what happens after someone arrives at […]
You ran a GEO score check. The number came back somewhere in the 40s or 50s. Now you’re staring at a dashboard and wondering what, exactly, you’re supposed to do with that information. That’s the gap most optimization content doesn’t fill. Knowing your score is step one. Knowing which specific changes will actually move it […]
