Practical steps to automate your growth using Topify and turn insights into measurable visibility.
Your domain authority is 70. Your keyword rankings are solid. Your team’s SEO dashboard shows green across the board. Then someone asks ChatGPT, “What’s the best tool in your category?” and your brand doesn’t show up once. That disconnect isn’t a fluke. Organic CTR on queries that trigger AI Overviews has dropped roughly 61%, and nearly 64% of […]
Open ChatGPT, type “best [your category] tool,” and watch what comes back. If your brand isn’t in that five-line answer, you’ve already lost the prospect before they ever hit your homepage. Most marketing teams figured this out in 2025, when AI Overviews started cutting Position 1 organic clicks by more than half. The instinct is […]
A practical playbook for getting cited in ChatGPT, Perplexity, and Google AI Overviews before your buyers ever build a vendor shortlist. By the time a B2B buyer joins a discovery call, the shortlist is usually already written. Your sales team sees it weekly: prospects walk in with two or three vendor names, ballpark pricing, and […]
Tracking clicks and rankings won’t tell you if AEO is working. Here’s the measurement framework that actually does. Your AEO strategy has been running for a few weeks. You open the dashboard, see the same organic traffic numbers, and wonder whether any of it is working. That’s the problem. The metrics you’re watching weren’t built […]
You published the article. You got the rankings. Then a colleague searched your category on Perplexity and got a synthesized answer that cited three competitors and not you. Your domain authority didn’t matter. Neither did your keyword rankings. The AI looked at your content and decided it wasn’t citable. That gap between “ranking” and “being […]
G2’s Answer Engine Optimization category didn’t exist before March 2025. Since then, it’s grown by 2,000%. That’s not a trend. That’s a category being invented in real time. The problem is that a category growing that fast attracts two kinds of tools: ones that genuinely track how AI engines recommend brands, and ones that repackaged […]
Half of all B2B software buyers no longer start their research on Google. According to a March 2026 survey of 1,076 B2B software decision-makers, 51% now initiate vendor research inside an AI chatbot — up from 29% just eleven months prior. That’s not a slow drift. That’s a structural break. G2 recognized this shift early. […]
G2 ranks AEO tools by satisfaction and market presence. Neither score tells you whether the tool can handle what LLMs actually do. You opened G2. You filtered by “Answer Engine Optimization.” You sorted by highest rated. That’s a reasonable starting point. But here’s the thing: the two dimensions G2 uses to rank software — user […]
Most brands run a GEO score check and stop there. They see a number, screenshot it, maybe share it in a Slack channel, and then… nothing. No action, no follow-through, no visible change in how often AI systems actually recommend them. That’s the gap most brands still can’t see. A GEO score isn’t a result. […]
You ran the GEO Score check. Got a 54. Now what? A number without context isn’t a metric, it’s noise. The only way to know whether 54 means you’re ahead of the curve or quietly falling behind is to compare it against what’s actually happening in your industry. That’s what this benchmark report is for. […]
You ran the numbers. Your GEO score came back lower than expected, and now you’re looking at four dimensions wondering which one to actually fix first. Most teams pick the easiest one, or the one that sounds most familiar. That’s usually the wrong call. GEO score improvement isn’t about effort volume. It’s about fix order. […]
A SaaS brand spent three months rewriting every product page. Sharper copy. More data. Better structure. Then someone asked ChatGPT to recommend tools in their category, and the brand wasn’t mentioned once. The problem wasn’t the content. It was that GPTBot, OpenAI’s retrieval crawler, had been blocked by a single line in their robots.txt file. […]
