
The Traffic Analytics Tools Every Marketer Relies On in 2026
You’ve got GA4 set up. Maybe Hotjar on the side. Traffic numbers look fine. Conversions are holding steady. But there’s a good chance 30% of your highest-intent visitors are showing up as “Direct” traffic — and you have no idea they were sent by an AI. That’s not a GA4 bug. It’s a structural gap […]








