Deep dives into the technical logic of GEO and AEO to understand how AI engines discover and cite your brand.
You open G2, search “AEO tool,” and see a row of 4.6, 4.7, 4.8 stars. Every vendor looks confident. Every screenshot looks polished. Here’s the thing: those scores tell you almost nothing about whether the tool actually works. G2’s rating system was built to evaluate SaaS products where “good experience” and “good performance” largely overlap. […]
Your keyword rankings are solid. Your domain authority took years to build. Then a potential customer opens ChatGPT, types “what’s the best [your category] tool for my team,” and gets a list of five recommendations. Your brand isn’t on it. And your current analytics have no idea that conversation even happened. That’s the gap AEO […]
March 2025: seven products listed in a brand-new G2 category called Answer Engine Optimization. January 2026: more than 150. That’s a 2,000%+ expansion in under ten months — faster than almost any software category G2 has tracked in its AI parent group. The vendor side of this story is easy to explain. The buyer side […]
Being ranked #1 on Google used to be the finish line. In 2026, AI citations are where real brand authority gets built — and most marketers haven’t noticed yet. You’ve done the work. You’ve earned the top spot. Your page ranks #1 for a high-value keyword, and it’s been sitting there for months. Then you […]
Your organic traffic looks fine. Conversion rates are quietly dropping. And you’re not sure why. Here’s one explanation worth taking seriously: a growing share of your buyers never visit your site anymore. They ask ChatGPT, get a synthesized answer with 3 sources, and move on. Your brand isn’t one of the 3. You don’t show […]
You search your own brand name in ChatGPT. Your competitor appears. You don’t. That’s not a fluke. It’s a signal — and it’s one most marketing teams don’t catch until the damage is already done. AI citation isn’t broken. The brand’s digital presence just isn’t giving the model a reason to mention it. Here’s what’s […]
Most sites score between 40 and 60. Here’s what separates average from AI-ready. You ran a GEO score check. You got a number. Now what? Based on analysis of over 770 audits, the average GEO score sits at 57.4 out of 100. That means if you scored somewhere in the 50s, you’re in the majority, […]
You ran a GEO score checker on your site. The number came back lower than expected, maybe a 32 or a 38, and now you’re trying to figure out what it actually means. Here’s the thing: a low GEO score isn’t a verdict on your content. It’s a diagnostic. It tells you that somewhere between […]
Your content ranks on Google. Your domain authority is solid. And yet ChatGPT, Perplexity, and Gemini never mention your brand. That’s not a content quality problem. That’s a measurement problem. You’ve been optimizing for a system that no longer controls the majority of high-intent discovery, and until now, you haven’t had a number that tells […]
Your domain authority is 72. Your top keyword holds position one. You’ve earned backlinks from TechCrunch, G2, and a dozen industry blogs. Then a prospect types “what’s the best [your category] tool?” into Claude — and gets a list of five recommendations. Your brand isn’t one of them. That’s not an SEO failure. It’s a […]
The signals behind Claude AI brand visibility, and what you can do to change your position Your brand has a website. You publish content. You rank on Google. And yet, when someone asks Claude to recommend tools in your category, your name doesn’t come up. That’s not a SEO problem. It’s a different problem entirely. […]
Your brand appears in ChatGPT answers. It shows up in Perplexity citations. You’ve built the dashboards, pulled the reports, and called it covered. But when a senior engineer at a Fortune 500 company opens Claude and asks which platform best fits their stack, your brand might not exist at all. That’s not a tracking failure. […]
