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Tutorials — Getting Started

Learn how to set up AI visibility tracking, read your reports, optimize content for citations, and get the most out of Topify with these step-by-step guides.

Tutorial guides

Getting started with Topify

A complete walkthrough of creating your account, adding your first brand, and running your initial AI visibility check.

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  1. 1Sign up at app.topify.ai and complete the onboarding wizard. You will be asked to enter your brand name, website URL, and primary industry vertical.
  2. 2Next, add up to five competitors. Topify uses these to build comparison benchmarks so you can see how your visibility stacks up in the same prompt categories.
  3. 3Choose a starter prompt set or import your own keywords. Topify converts keywords into natural-language prompts that mirror how real users query AI assistants.
  4. 4Hit "Run check" to trigger your first visibility scan. Topify will query ChatGPT, Gemini, Perplexity, and Google AI Overviews, then deliver a scored report within minutes.

Setting up recurring tracking

Learn how to schedule automated weekly or daily scans so you always have fresh AI visibility data without manual effort.

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  1. 1Navigate to Settings and then Tracking Schedule in your Topify dashboard. Select the frequency that fits your needs — daily for high-velocity categories, weekly for most brands.
  2. 2Choose which AI models to include in each scan. You can track all four platforms or focus on specific models where your audience is most active.
  3. 3Set up email notifications so your team gets alerted when a scan completes. You can also configure Slack or webhook notifications for real-time updates.
  4. 4Topify stores every scan result, building a historical trend line that shows how your visibility evolves over time. Use the trend view to correlate content changes with score movements.

Reading your visibility reports

Understand every section of a Topify report: visibility scores, prompt breakdowns, competitor benchmarks, and sentiment analysis.

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  1. 1The executive summary at the top of every report shows your overall AI visibility score on a 0-100 scale. This number represents the percentage of tracked prompts where your brand appears in AI-generated answers.
  2. 2Below the summary, the prompt breakdown table lists every prompt, which models mentioned your brand, your position in the answer, and the sentiment of the mention (positive, neutral, or negative).
  3. 3The competitor benchmark section compares your score against each tracked competitor. Green arrows indicate prompts where you appear and they do not; red arrows show the reverse.
  4. 4Use the "Opportunities" tab to find high-value prompts where competitors are cited but you are not. These represent the fastest path to improving your overall visibility score.

Optimizing content for AI citations

Proven techniques for restructuring your website content so that AI models are more likely to reference and recommend your brand.

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  1. 1Start with your highest-traffic pages and audit them for structured content. AI models favor pages that use clear headings, concise definitions, specification tables, and FAQ sections.
  2. 2Add authoritative statements that directly answer the questions in your prompt set. If a tracked prompt is "What is the best CRM for startups?", make sure your CRM page explicitly addresses that question with a clear, quotable paragraph.
  3. 3Build comparison and "versus" pages that position your brand alongside competitors. These pages give AI models the structured data they need to include you in head-to-head answer lists.
  4. 4Publish expert-authored content with bylines and credentials. AI models weigh authoritativeness when deciding which sources to cite, so content from recognized industry voices performs better.

Benchmarking against competitors

How to use Topify competitive analysis to identify gaps, track share of voice, and build a strategy to outperform rivals in AI search.

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  1. 1In your dashboard, navigate to the Competitors tab. Here you will see a side-by-side comparison of AI visibility scores for your brand and each tracked competitor, broken down by AI model.
  2. 2Use the "Gap Analysis" view to filter prompts where a competitor appears and you do not. Sort by search volume or business priority to focus your optimization efforts on the prompts that matter most.
  3. 3Track competitor score changes over time. If a rival suddenly gains visibility, investigate what content they published or updated. The "Competitor Activity" feed highlights pages that AI models started citing recently.
  4. 4Export the competitive matrix as a CSV or PDF report to share with stakeholders. Use the data in content planning sessions to prioritize which pages to create or update next.

Integrating the Topify API

A developer-focused guide to pulling AI visibility data into your own dashboards, data warehouses, or custom reporting tools.

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  1. 1Generate an API key from Settings, then API Access in your Topify account. Each key is scoped to a specific workspace, so you can create separate keys for different environments.
  2. 2Use the /v1/visibility endpoint to retrieve scored results for any prompt set. The response includes model-level breakdowns, mention positions, sentiment labels, and cited URLs.
  3. 3Set up webhooks to receive real-time notifications when a scheduled scan completes. The webhook payload includes a summary score and a link to the full report for downstream processing.
  4. 4Pipe data into your BI tool — Looker, Tableau, or a custom dashboard — using the bulk export endpoint. Schedule nightly syncs to keep your warehouse current without manual intervention.

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